For the complete list of panels, check out the main TwitchCon 2016 panel recap post.

VoD link: https://www.twitch.tv/videos/93349679
Sandstorm Day One
Moderator: A_couple_streams
Participants: MacArthurLloyd, pianoimproman, ShannaNina, The8BitDrummer, LAIKA, SceneofActionMusic

• With streaming, breaks a barrier, inviting viewers to be in the performer’s home or studio
• There are platforms dedicated for streaming music
  • Rely on the performer having a pre-existing audience
• Twitch is inviting for newcomers
  • There is an audience actively looking for musicians
  • Not as much competition currently
• Why stream music on Twitch?
  • The technology is there
  • Built in community from gaming
  • Twitch is supporting creative
  • It’s not over-saturated
• Why is streaming a better option?
  • Direct connection to your audience
  • Get immediate feedback
  • Momentum – no stagnation like with a normal recording cycle
  • Direct support – no middle man, receive tips, subscriptions for your work and performance
• Involve your community
  • Give away music: powerful for promotion
    • Give away downloads to subscribers
    • Digital downloads
  • Giveaway physical CDs
  • Involve community in your music
    • Submitting audio
    • Voting on lyrics
  • Make your own custom merch
• Big musical events on Twitch help bring more viewers to Twitch and the music category
• Make an initiative to tell your friends about Twitch Music