For the complete list of panels, check out the main TwitchCon 2016 panel recap post.

VoD link: https://www.twitch.tv/twitchconsandstorm/v/93348749
Sandstorm Theater Day One
Moderator: Kiraeyl
Participants: Dr. Patricia Todd (Peiylar), George D (itsdehprey)

• Logos
  • Represent your brand
• Creating brand loyalty
  • Have a story – people remember stories and can connect to them
  • Perception is reality: understand how your audience sees you
• Ask Yourself
  • Who am I?
  • Who is my audience?
  • How am I different from competitors that are similar to me?
• Be brutally honest with yourself
  • Don’t sell yourself short but don’t give yourself too much credit
  • You can’t trust your viewers to give you the honest truth
  • Look at your stream from an outsider’s perspective
• Online brand communities
  • The desire to fit in and the desire to belong
    • What can you do to make your viewers feel this way?
  • Create an emotional connection and become part of your viewers’ identity
• Characteristics streamers possess:
  • Personality
  • Charisma
  • Attitude
  • Passion
  • Engagement
  • Empathy
• Your brand is created by how you present in ALL AREAS, not just your stream
• Consistency in how you present yourself
  • Your viewers are looking to connect to you
  • Too unpredictable can create disconnect
• Viewer motivations (based on a survey)
  • Most significant
    • The broadcaster is trustworthy
    • The broadcaster is enjoyable to watch
  • Least significant
    • The broadcaster is an expert in the game
    • The broadcaster is experienced
    • Attractiveness
• Layers
  • Outer layer – relevancy
    • Your stream criteria overlaps with the needs of a viewer
    • Viewer count, title, game category, overlay
  • Authenticity Core
    • Originality, honesty, integrity, clarity of purpose, consistency
• Seven deadly sins of personal branding
  • Negativity
  • Irrelevance
  • Disrespect
  • Disengaged
  • Inconsistent
  • Fake
  • Loss of community
• QnA
  • Finding the vision for artwork
    • Seek out a quality designer
      • They will help lay out a branding guide
      • Help you figure out color schemes, logo
    • Don’t rebrand too often
  • Finding consistency with more than one person being your brand
    • Transparency
      • If you’re sick one day, your viewers will understand missing a day
    • If you aren’t streaming together, branding yourself as a duo will be difficult