So maybe you are a new streamer that loves social media, or maybe you are looking for an alternative to Twitch. Whatever your reason, Facebook Gaming provides an established platform to create your content on, especially since they have been in the social media game for over a decade now.

So why Facebook? Good question! Facebook provides a platform that has been doing well for years now in the social space. Known streamers like Gothalion and BasicallyToast call Facebook home now. Even in 2020, watch hours grew around 71 million hours. You most likely already have one for personal use with friends and family. Bring them along! Starting where you already have a following can put you ahead of the game (as long as you don’t mind mom stopping in sometime.)

Building a Creator Page

Unless you want to stream using your personal Facebook page, you are going to want to create a Creator page. Besides the benefits of keeping personal information secret, it allows you to separate streaming from other income for tax purposes. To create a Facebook Gaming profile, head over to https://www.facebook.com/fbgaminghome/creators. Here, you can create a Creator Profile from selecting “Sign Up” under the Get Started drop down. Upload your icon, background images, and fill in your Biography. This will help viewers recognize you when they land on your page and give new people a chance to get to know you.

After creating this, make sure to head under Settings and place Gaming Video Creator under Categories. This will make sure you are listed with the right groups when searched. This will also include you into the Facebook algorithm so you can appear on front pages or categories.

Starting a Live Stream

Now that you have your page, head over to https://www.facebook.com/live/create to start creating a live stream for Facebook.

On this main page, you will see a few things that you may be familiar with if you have ever live streamed before. You have your Server URL and Stream Key, which are the two main items that streaming services such as OBS or X-split need to go live. Plugging these two items into your streaming software will allow you to go live right away. Each streaming software has a different setup but you’re looking for the Stream Key area where you can input these two values.

To the left of these, you will find an area to fill in about your live stream. The first drop down will allow you to manage where your stream will post when it goes live. You will be selecting your creator page to go live on. 

For events or groups, you might want your stream to only appear on their page. Just as you would select your creator page, you would select the page that you want your stream to go live on. The page’s owner must accept you into the group / event first before you can push your stream. It is an excellent way to help people of likeminded interests find one another!

Below that, you can choose who can see your stream, which is especially useful for private streams for friends. The title is optional but is the first thing a viewer sees and it gives them a sense of what to expect (or something along these lines.).  Underneath that is a description box that is IMPORTANT. This gives the viewer an idea of what they will experience when they see your stream. Make this compelling, intriguing, or clickable, something along the lines of “Going for my first wins in Apex, come guide me along!” This might entice people to come in, check out your gameplay, offer support and share some tips for future progress.

Beyond the main page, you have a few helpful pages to maximize your potential as a streamer. The Dashboard is a good place to start. This will show you the stats behind every stream, allowing you to track your personal growth. If or when you have unlocked monetization. There are a couple of ways to  generate income. Like Twitch, Facebook gaming has ‘Stars’ which are like bits. This is a way people can support their favorite content creators who aren’t able to donate or subscribe every single month.

Stream Health is the place to check how well your streams are performing from a technical standpoint. You get a chance to see dips in uploads, changes in resolutions, and the constant bitrate. This is especially useful for testing if your internet is healthy enough to be running at the settings it is set at.

After you have started your first stream, a great place to keep open is https://facebook.com/gaming/streamer. This is your dashboard for everything live on your stream including live comments, stars, clips, and everything else. You can also start Polls, Questions, and see leaderboards from this page.  Using a poll will allow the audience to choose your next game, your character, or even the weapon you use!

I hope by showing you the ease of setting up Facebook live streaming, you’ll have a chance to test the blue waters.