Where’s Waldo: Creating Your Unique Space in a Sea of Sameness [TwitchCon 2016 Panel]
By Lowco 
For the complete list of panels, check out the main TwitchCon 2016 panel recap post.
VoD link: https://www.twitch.tv/twitchconsandstorm/v/93348749
Sandstorm Theater Day One
Moderator: Kiraeyl
Participants: Dr. Patricia Todd (Peiylar), George D (itsdehprey)
- Logos
- Represent your brand
- Creating brand loyalty
- Have a story – people remember stories and can connect to them
- Perception is reality: understand how your audience sees you
- Ask Yourself
- Who am I?
- Who is my audience?
- How am I different from competitors that are similar to me?
- Be brutally honest with yourself
- Don’t sell yourself short but don’t give yourself too much credit
- You can’t trust your viewers to give you the honest truth
- Look at your stream from an outsider’s perspective
- Online brand communities
- The desire to fit in and the desire to belong
- What can you do to make your viewers feel this way?
- Create an emotional connection and become part of your viewers’ identity
- The desire to fit in and the desire to belong
- Characteristics streamers possess:
- Personality
- Charisma
- Attitude
- Passion
- Engagement
- Empathy
- Your brand is created by how you present in ALL AREAS, not just your stream
- Consistency in how you present yourself
- Your viewers are looking to connect to you
- Too unpredictable can create disconnect
- Viewer motivations (based on a survey)
- Most significant
- The broadcaster is trustworthy
- The broadcaster is enjoyable to watch
- Least significant
- The broadcaster is an expert in the game
- The broadcaster is experienced
- Attractiveness
- Most significant
- Layers
- Outer layer – relevancy
- Your stream criteria overlaps with the needs of a viewer
- Viewer count, title, game category, overlay
- Authenticity Core
- Originality, honesty, integrity, clarity of purpose, consistency
- Outer layer – relevancy
- Seven deadly sins of personal branding
- Negativity
- Irrelevance
- Disrespect
- Disengaged
- Inconsistent
- Fake
- Loss of community
- QnA
- Finding the vision for artwork
- Seek out a quality designer
- They will help lay out a branding guide
- Help you figure out color schemes, logo
- Don’t rebrand too often
- Seek out a quality designer
- Finding consistency with more than one person being your brand
- Transparency
- If you’re sick one day, your viewers will understand missing a day
- If you aren’t streaming together, branding yourself as a duo will be difficult
- Transparency
- Finding the vision for artwork