What to expect in this course:
No matter if you’re streaming for personal fun or trying to become a full-time streamer, you want to grow your stream. This is one of the greatest challenges of live streaming especially as more and more people hit that Start Streaming button.
There’s an audience for everything. But, you have to actively strategize and work towards your growth, to see noticeable change.
We’ll examine a case study of Twitch streamer Negaoryx, who’s viral clip boosted her online presence and significantly grew her stream.
- Break down what discoverability means, what factors are involved, and how discoverability works on Twitch
- Discuss discoverability outside of Twitch and how to use it to your advantage
- Learn how networking and marketing can impact your growth
Discoverability refers to new potential viewers, followers, and fans being able to find you and your content on a platform. It is important to be aware of how discoverability works on any platform you’re creating on, if you care about growing. Otherwise, all of your efforts will just be going to waste. Discoverability Breakdown There are a lot of factors that go into discoverability. Streaming on Twitch in the middle of the U.S day is one of the most saturated times. This is when the most streamers are on and can make it harder for people to find your stream. According to TwitchTracker, the number of live channels peak at 4pm and 10pm ET. Tweeting at night when most of your target audience is asleep can lead to lower engagement and thus lower discoverability. Streaming platforms usually slow down at the end of summer with kids on vacation and then going back to school. Be aware of the ‘when’ while you analyze how your content is performing and hone in on those peak days and times that work best for you and your target audience. Source: Sprout Social Understanding a platform’s algorithm is understanding your discoverability and how your content will be served to new eyes. Your content needs to be seen by new eyes if you want a chance that some of them might commit to following you. Algorithms are constantly shifting so it’s important to always be on the lookout for changes in how a platform works. On Twitter and many other platforms, engagement drives your algorithm discoverability. People liking, commenting, and retweeting your tweet will increase the likelihood it gets shared to people outside your own Followers. We’ll talk more about this deeper in our course. Other Factors of Discoverability Quality of your Content Affects both your chances...