What to expect in this course:
Welcome to your course on Analytics! Twitch metrics can be overwhelming for even the most seasoned content creators but they are the bread and butter of the job. We built this course to help creators better break down what their analytics really mean and how you can use them to your advantage.
If you want an overview of the Twitch analytics page, and updates they’ve made in recent years, StreamerSquare has got just the free guide for you! Or, check out QuirkyPixel‘s video below on Twitch Channel Analytics for a quick visual tour of Twitch dashboards!
We’ve also got an in-depth conversation with RuuTV, formerly known as InexpensiveGamer. This deep dive covers Analytics, Networking and some tips for Growth – check it out below!
- Learn how to track your analytics for major content creation websites
- Discuss why analytics matter and what we can use them for
- Discover new analytic tools to help streamline data
Important Metrics + Why Numbers Matter
As a content creator, you have a lot of different metrics you can look at for all your different social media platforms. We’re here to help you sort through heaps of information to determine what matters, and why. Let’s dive in and explore all this so you can get a better grasp on analytics. Twitch Twitch has a few metrics that are fairly essential to look at, so let’s cover these terms first. You can find most of these statistics on your Twitch Dashboard under ‘Analytics’. Step One: Open your Twitch menu and select the Creator Dashboard tab. Step Two: In the Creator Dashboard tab you will see an Analytics tab. Step Three: Click the Analytics tab to open your options – here you can check analytic data from a variety of standpoints; revenue, viewership, ad details and much more! Looking to get sponsorship or affiliate opportunities? When collecting data for potential sponsorships or affiliate opportunities, it is standard industry practice to use a minimum of 30 days. SolarStream recommends having a set of data for 30 days, but also having additional long-term metrics. A good range for this set of data is 60-90 days as it shows a more holistic look at your content over a longer period of time. Industry Lingo Before we go any further, let’s break down the Analytics ‘Overview’ page! You can select a date range in the top – clicking it will allow you to choose from a date range or you can choose custom start and end dates. The chart will show you the data for the categories you select. Hours or minutes watched are not default options on your stats block, but you can use the drop-down menu to toggle this metric on. Your average watch time is sometimes considered the most...