Guides

The creator economy continues to evolve as new advertising strategies take hold. Recent research from Impact and eMarketer shows that both advertisers and consumers now prefer authentic creators and long‑term partnerships over traditional, one‑off sponsorships and banner ads. This shift isn’t just a trend. It’s a fundamental change in how brands must approach influencer marketing…

Content creation can be an amazing job but it’s also a business and your livelihood. It pays the bills. So, of course you want to make sure you can keep on doing that. Our budgeting tips for influencers and content creators, can provide great ways to save money while doing what you love. 💙 In…

Here are 10 easy and enjoyable actions you can take to boost your favorite Twitch streamers and become an awesome part of their community.

‘Diversify your content,’ is always the go-to advice when things go wrong on any platform creators depend on to make money. Whether it’s when TikTok is involved with scandals about how they collect data from our phones, or YouTube being exposed for having white-focused algorithms that usually ignore “tougher” subjects—people have every right to panic…

What is a stream team? According to Twitch, stream teams are a way to “unite and connect streamers.” Often communities of streamers gathered under a shared mission statement or values. Some teams are purely for leisure and friendship, whereas others have goals of networking, education, charity work and more. Each team can vary greatly in…

This article was written by financial expert Jay Cranford from Buff Your Finances. Jay is financial planner specializing in helping content creators with their business and personal finances, you can find him over on Twitter @hjcranford. With global conflict on the rise, rapid inflation impacting a variety of industries, and stock market dips on the…

During the time of the pandemic that many countries were under lockdown to keep folks safe, there was an increase in new streamers and viewers on Twitch. As described by Satch Garlock in an article from theChimes, “The pandemic [gave] viewers more time to binge-watch their favorite creators, as well as spawn[ed] a new generation…

I came off a six-month hiatus between October and April and returned with a strong sense of relief. My biggest fear before I left, did not come true – my numbers remained largely the same between my leaving and returning. I have a small idea of how I was able to sustain that. However, I…

Over the last several months, you may have heard of a company called Artesian Builds. Artesian Builds was a custom computer company, building various rigs aimed primarily at content creators and gamers. Like most companies within the world of gaming technology and custom builds, there was an effort to build a line of content creators…

You’ve done the hard work. You’ve created your finest emote, put the finishing touches on a panel design, or rendered the last frame of your video. Now, it’s time for the fun part: getting paid. But before you fire off that final client email, understand that getting paid is sometimes just as challenging (if not…

Music licensing is tricky, and there’s a TON of misinformation out there. We’re here to dispel 5 of the most common myths we see all the time at StreamerSquare. This is not intended to be legal advice, rather it’s information to help you protect your content. Always consult an attorney for legal advice! #1 –…

Let’s ask an existential question: Do you know who you are? Sure, you have a name – most of us do – and maybe you’ve even decided on a fun username to go by. You may even already have a cool logo or signature photo you use to identify yourself. But have you ever really…